it’s ok sugar, call me ’sweetie’
tired of all of the criticism that is brought down on them, the corn refiners association (cra) has gone on the offensive and have started an ad campaign to debunk the myths about high fructose corn syrup. seems that some of the bad press that the substance received, linking it to obesity outbreak (specifically childhood obesity) may not be 100% right.
- it’s not any worse than the others - the american medical association recently announced at its annual policy-making meeting that high-fructose corn syrup does not contribute more to obesity than sugar or other caloric sweeteners.
- a rose is still a rose – according to michael jacobson, executive director of the center for science in the public interest, the non-natural substance has the same effects as natural product sugar–in fact it might as well be sugar.
- it was just a theory – the much heralded 2004 study published in the american journal of clinical nutrition that posited “the rise in high-fructose corn syrup consumption paralleled the rise in obesity rates in the U.S. and hypothesized that the way fructose is metabolized could be uniquely fattening” was according to the authors, just a theory that requires more investigation.
with this new news, does this mean we can go on a fructose free for all? well, um, sure–while you’re indulging in the fructose-fest, watch a couple episodes of mad men and remember what they used to say about cigarettes.
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