jessica simpson’s show won’t be sponsored by vaseline
not sure if anyone watched it, but jessica simpson had a show on vh1 called the price of beauty, a show designed to “explore how different cultures define beauty and the extraordinary lengths that women will go to in order to achieve it”. the show is being retooled, and is rumored to be yet another makeover show. i’m pretty sure though, that this product won’t be on the market–a skin whitening product called ’skin white’ from vaseline.
the product got a little bit lot of bad publicity last week when facebook india debuted an app, also sponsored by vaseline designed to whiten skin. it features the effect of the product on indian actor and bollywood star shahid kapur’s face–he gets a few shades lighter. men are invited to try out the product using the application. not surprisingly, people were kind of appalled by the application and many protests came up. in response, vaseline said
Vaseline is committed to creating culturally relevant products that meet the needs of its consumers in markets around the world.Much like self-tanning products in North America and Europe, skin lightening products are culturally relevant in India. In India, men use these products to lighten and even out their natural skin tone and to reduce the appearance of spots while protecting their skin from the sun. The Facebook application was created for the Indian market as a culturally relevant and engaging way for Indian men to interact with this product.
i guess they were trying to show how relevant the product is in this print ad.
[vaseline app for facebook, price of beauty, print ad via copyranter]
If you enjoyed this post, subscribe to our rss feed, ' or leave a comment.Similiar Stories:
Comments
No comments yet.
Leave a comment