not getting it
with magazines shutting down left and right, it’s no wonder that esquire is looking for ways to bring new media into the mix. the december issue, which will be in newsstands next week, will include something they’re calling “augmented reality.” “augmented reality” issues will include a few pages/articles with a bar code like image. readers are suppose to hold the image up to the computer to “scan” it and activate the “augmented reality” portion of the magazine. in layman’s speak, this means it pulls up a video that you watch on your computer. the only thing innovative here is that instead of printing a url to a youtube video, you’re computer is reading an image and translating that into a url. but don’t let me convince you. check it out the “augmented reality” content for the december cover yourself.
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