why did victoria keep it a secret?

this past sunday, victoria’s secret unveiled their 2008 fantasy bra at their annual* victoria’s secret fashion show in miami. this year’s bra is a black and white diamond and with rubies bra, retailing for $5 million dollars. introduced in 1996, the fantasy bra has ranged in price from $1 million (in 1996) to $12.5 million (2001 and 2005). since 2005, the price has been dropping steadily to $6.5 million in 2006 to $5 million in 2008. my question, if victoria’s secret saw the economic downturn coming, why didn’t anyone else?

**the show doesn’t air until 12/2 so don’t kick yourself for missing it.

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